Called to Lead - Network Marketing | Scale Without Social Media | Christian Leadership | Social Selling Strategy Heather K. Burge - Christian Mentor, Direct Sales Coach, Network Marketing Leader

In this episode of the Called to Lead podcast, Heather delves into the 'E' for Expansion from Brett Blake's CHISEL acronym for business renewal. She explores how to lead your network marketing team towards growth, whether you're facing a business slump or gearing up for global expansion. Focusing on geographic and demographic expansion strategies, Heather shares practical tips such as targeting underrepresented areas, engaging different generations, and leveraging new languages to grow your customer base. With guidance from Brett Blake's book 'Renewal for Field Leaders,' Heather provides actionable insights that can be implemented immediately to revitalize your business.

 

Episode Highlights:・Every network marketing company goes through the same stages・Romans 12:2: Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing, and perfect will.・ Expansion is developing a strategy to reach customers your business is currently not serving・The goal of the expansion is to find new customers, new demographics, and new geographic places・Creating interest groups around a product and helping educate people is a great way to grow your business・Expanding to a different demographic such as a different generation is an excellent way to grow your business・Expansion is focusing outside of the bulk of where your business is to try to reach new audiences・Expansion strategies for network marketing teams

Cash Podcast

Hope Podcast

Innovations Podcast

Simplicity Podcast

 

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

・Easily Edit Your Videos + Podcast

・Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

Join Heather this week as she continues the conversation centered around network marketers/ social sellers joining more than one company at a time. Heather shares her top 5 reasons why she believes network marketers are making that choice and how it can be harmful to their businesses. Have you been considering joining more than one network marketing company? Are you thinking it could be the answer because you are seeing others do it? Then this episode is for you! 

Episode Highlights:・There are only a small percentage of people actually taking on several network marketing companies ・Duplication is absolutely necessary to be successful, consider that in each decision you make as a leader・Online influencers are rare (less than 1%) and is not what the majority of people can/want to do with their business・The grass is not always greener on the other side, it's green where you water it・Joining two companies divides your time and mental capacity・Joining an additional company doesn’t guarantee more money, but it can cause your income to drop at the original company・Never add another business out of fear or a scarcity mindset 

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

・Easily Edit Your Videos + Podcast

・Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

Join Heather in this week's podcast as she does a deep dive into the differences between social selling and network marketing.  Heather shares why she believes that not only are there big differences between social selling and network marketing, but also that social selling is hurting the network marketing industry in big ways. Are you in network marketing but you're feeling stuck and confused about where to go from here? This episode is for you! 

Episode Highlights:・You do not need to build a big following to build a big business・Principles of social selling are counter to what's being taught by the top network marketing coaches・Social media can be a great tool for marketing・The rise of the influencer is creating confusion in the network marketing industry・The number one thing that builds this business is connection・Connection, community, and culture are the best parts of network marketing・Social selling doesn't include leveraged or passive income・It creates a shiny object syndrome that is distracting for teams・Your team will do what they see you do・The attraction marketing method does not duplicate・Focus on relationships, connections, and the people you know

 Is There a Difference Between Social Selling and Network Marketing? Is It Creating Confusion?

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

・Easily Edit Your Videos + Podcast

・Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

Get all the scoop on what Heather’s business actually looked like in April. Tune in to hear the wins, opportunities for growth, along with actual numbers, and recognition. Get a peek behind the lens of what a top Seint leader’s business actually looks like, the good, the bad, and the ugly!

 

Episode Highlights:・Heather was able to attend Seint's Watercolor reward trip, a huge win for April ・There are currently 394 ladies registered for Seint's reunion on Heather's team ・The average sale per active teamie has gone up・If you aren't seeing conversions, you've got to look at your process and flow・An opportunity for growth is focusing on in-person connections with everyone ・Heather is focusing on exemplifying what it looks like to go all in with her Seint business

 73 | Could This be the Shortcut You're Looking for to Grow Your Network Marketing Business?

Heather's KPI Canva Template

 

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

・Easily Edit Your Videos + Podcast

・Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

In this week's episode, Heather interviews the amazing Seint top leader, Jerrica Mortenson. Hear how Jerrica went from focusing on building her personal business using in-person sales to building a team and inspiring those on her team to do the same. She has built her business by showing up consistently, inspiring others, and encouraging others to work their business in ways that work best for them. She does all of this using tough love while surrounded by cows and cornfields. If she can do it, anyone can do it!

   

Episode Highlights:・Jerrica started truly building her business by booking in-person parties with a focus on serving and teaching busy wives and mothers how to do their makeup・Don't be afraid to show them what you have to offer・Marry the process and divorce the outcome・You can't just sit back and hope people come to you ・Share about the opportunity as much as you share about the products・Consistancy is a huge part of good leadership・You don't have to sell your soul to make life-changing income・Don't ever ask your team to do something you're not willing to do・The busiest people get the most stuff done・Celebrate consistency in your business・Connecting, encouraging, and empowering your team will build up other leaders and create freedom・It is best to just focus on one company, stay consistent in your business, and give yourself a chance・No matter where you live or where you come from, big things are possible for you

Connect With Jerrica Mortenson

 

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

・Easily Edit Your Videos + Podcast

・Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

Join Heather in this week's podcast for the continuation of her series on the C.H.I.S.E.L. acronym for network marketing businesses. Learn three specific ways to incorporate simplicity in your team and business. This week it's all about keeping it simple sister as Heather shares her unique experiences and lessons learned after focusing for years on simplicity in her own business. 

Episode Highlights:・Heather's word of the year is renewal・It is important to continually refine the ways that you simplify your personal business and the ways that you're leading your team・Simplify what you are consuming or listening to・What do you need to stop doing? ・Calendar, cadence, and communication are the three C's to help you simplify・Create a business calendar with promotions and how you are going to serve your customers mapped out・Have one clear simple laser focus goal per month for your team and your own business ・Stay in weekly communication with your strongest leaders and teamies・Set clear and consistent boundaries for communication in your business・Do a systems audit within your business to make sure things are as simple as they can be・Are your onboarding systems and communication simple enough that anyone can do it? 

Renewal for Field Leaders 

Top Ten Tips for In Person Classes

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

・Easily Edit Your Videos + Podcast

・Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)